Anchor text
Anchor text is a text that is visible and clickable in a hyperlink. This text can help you to get into the next set of paragraphs or lead to a new page instead.
Anchor text, also known as link label and link title, is text that can be visible and clickable in a hyperlink. It can help you get a detailed description of the topics it has applied to or reach a different page. Depending on the website’s CSS and colour scheme, these texts are displayed in different colours ( mostly blue underlined).
These texts are crucial when implementing internal linking and backlink strategies, so words, phrases, and sentences must be checked appropriately to avoid harming SEO and user behaviours. You may have come across words like Read More and Discover More, which serve rightly as anchor text.